True North
Your Dutch retail partner. I own your category story, know the buyers, and stay in your corner from first pitch to listing and beyond.
A strategic partner, not a consultant on the sideline.
Not a consultant who reviews your deck, but a partner who builds the category story with you, walks the stores, and advises you through every buyer conversation.
I stay senior throughout: owning the work that matters, not delegating it. That's what makes a small number of deep partnerships possible.
WHAT IT IS
You get undivided senior attention. That's only possible with a small, deliberately capped number of partners.
Commitment starts with a short minimum term, then continues month to month.
How it works:
roadmap
exclusivity
access
cadence
The roadmap is mine to carry. I own your category story and your listing roadmap. I build the narrative the buyer needs to hear: grounded in data, specific to the retailer, commercially sharp. And I drive a live pipeline of target retailers, reviewed with you every month.
A standing strategic rhythm. Monthly working sessions at a minimum, with me reachable in between for buyer prep, pitch refinement, assortment logic and negotiation support. Plus retailer immersion as standard: store walks, assortment analysis, pricing and merchandising logic, done with you in the aisle.
Real buyer knowledge, not warm intros. I know how Dutch category managers think, what Albert Heijn expects from a proposition, and how to position you credibly against private label.
That context cannot be bought, and it cannot be briefed in.
For the life of the partnership, your segment is yours alone.
No competing brand, no divided attention. One corner, fully held.
You've built something that works. Now you want the Dutch market - but you don't know the buyers, the shelf logic, or what separates a listing from a no. That's not a deck problem. That's a partner problem.
This is not a package. It’s a partnership. Every True North engagement is scoped to your brand, your market position, and your roadmap. The work we do together, the cadence we keep, and the focus we bring: all of it is built for you, not templated. That’s what makes it possible to stay genuinely senior across a small number of partners.
YOU WALK AWAY WITH
A category story built for the Dutch market, and ready for the room: specific to the retailer, grounded in data, commercially sharp.
Senior advice through every buyer conversation, from pitch prep to negotiation.
Retail immersion, done in person: store walks, range and pricing analysis, merchandising logic.
Your segment, yours alone, for the life of the partnership.
Frequently asked questions
I work at advisory level, and the structure is shaped to your roadmap. We talk it through properly in a first conversation rather than listing numbers here.
How is investment structured?
It usually follows Route to Retail, but the right brand with a clear, buyer-ready proposition can start here directly. We begin with a conversation to assess fit, both ways.
How do I qualify?
You get exclusivity in your segment, I won’t take a competing brand in the same space while we work together.
What about competitors?
Only a small handful, on purpose. Capacity is capped so every partner gets senior attention.
How many brands do you work with at once?
A short minimum term to let the work compound, then it continues month to month. We confirm the details in conversation.
What’s the minimum commitment?
It’s a strategic partnership with a standing monthly cadence and access in between. We scope the shape of it together so it fits your stage.
Is this a retainer?
No two True North partnerships are the same. The cadence, focus areas, and shape of the engagement are built around your stage, your market, and where the real leverage sits. That’s why we scope it together in a first conversation rather than working from a fixed package.
What does the partnership actually look like in practice?
I work at advisory level, and the structure is shaped to your roadmap. We talk it through properly in a first conversation rather than listing numbers here.
How is investment structured?
It usually follows Route to Retail, but the right brand with a clear, buyer-ready proposition can start here directly. We begin with a conversation to assess fit, both ways.
How do I qualify?
You get exclusivity in your segment, I won’t take a competing brand in the same space while we work together.
What about competitors?
Only a small handful, on purpose. Capacity is capped so every partner gets senior attention.
How many brands do you work with at once?
A short minimum term to let the work compound, then it continues month to month. We confirm the details in conversation.
What’s the minimum commitment?
It’s a strategic partnership with a standing monthly cadence and access in between. We scope the shape of it together so it fits your stage.
Is this a retainer?
Frequently asked questions
No two True North partnerships are the same. The cadence, focus areas, and shape of the engagement are built around your stage, your market, and where the real leverage sits. That’s why we scope it together in a first conversation rather than working from a fixed package.
What does the partnership actually look like in practice?
I read every message myself and usually reply within two working days. The first step is a short conversation to see if we're a fit, both ways.
Get in Touch.
Thank you for your message.
I read every message myself and usually reply within two working days.