Dutch retail buyers decide in minutes. Most brands walk in underprepared. The Buyer's Eye is the framework that changes that.

One lens.
Three levels of commitment.

1. Why this category, and where do you fit?
2. Why you, not the brand I already carry?
3. Will I make money on this?
4. Does this fit where and how I sell?
5. Does it sell itself on the shelf?
6. Can I rely on you?

01 Retail Readiness Scan

02 Route to Retail

03 True North

Ways To Find Your way / Ways To Find Your way /

The Buyer's eye:

You think you're ready. Let's find out.
In 90 minutes, I walk you through the six questions every Dutch buyer asks before they give you shelf space. Not a rehearsal. A reality check. We look at where your story holds, where it doesn't, and what has to change before you walk into that room. Most brands discover at least two blind spots they didn't know they had.

Retail Readiness Scan

A four to six week programme that turns your brand buyer-ready. You walk away with the strategic story that earns the listing, captured in the Wayfound framework, with the pitch and the answers to a buyer's hardest questions ready in hand. You make the decisions. I bring the framework, the buyer logic, and the honest feedback between sessions. Done together.

Route to Retail

Some brands don't need a consultant. They need an insider.
I become your Dutch retail partner, embedded in your team for half a day to a full day per week, for a minimum of three to six months. I bring the category knowledge, the market intelligence, and the buyer logic that most international brands simply don't have in-house.
One brand per segment. Always.

True North

You're looking for a shortcut to shelf without doing the strategic groundwork. You have a mass-market proposition without a clear point of difference. Or you're not yet ready to hear honest feedback on your brand.

This is not your way, when:

You have a strong product and you're serious about doing this properly. You might be entering the Dutch market, moving from D2C to shelf, scaling from specialty to volume retail, or starting from zero with real potential. What matters is that you come with ambition, not just curiosity.

This is your way, when:

You stop guessing what the buyer wants to hear, and start knowing. By the time you walk in, the case already makes itself.

Why it works

I think retailer-first. Always. Whatever we are working on, positioning, pitch preparation, category strategy, market entry, I translate it into the language a buyer speaks.